Category: From the Founders
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We Built a Dating Site That Wants You to Leave
The best email we get is a cancellation from someone who met their person here. Casey on why a subscription business and an attention business build different products, and every engagement trick we turned down.
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Version 4 Was Our New Game+
We rebuilt the LFGdating app from the ground up this year with thirteen years of scars intact. Casey on why starting over is not starting from zero, and what that means if you’re dating again.
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The Hobby I Used to Apologize For
For about ten years Casey had a sentence rehearsed for admitting he played video games. Here is what pre-apologizing for your own hobby costs you, and the thing the research changed his mind about.
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“Cuffing Season” Is a Cynical Name for Something I Actually Believe In
The word “cuffing” is a joke that lets everybody off the hook for wanting company. Casey on the blizzard, the first member who ever signed up, and the bottom line that isn’t financial.
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The First Date Question I Used to Dread
Every gamer knows the first-date moment where you decide how much to admit. Casey on the disclosure tax, the redaction math, and the question LFGdating was built to delete.
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“A Clean, Tasteful Dating Site for Mature Gamers” Was Always the Mission
One sentence from 2012 never needed revising. Casey on what “mature” actually meant — and how gaming’s whole demographic walked over to it.
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Thirteen Years, One Site: Why We Never Pivoted, Sold, or Chased the Swipe
Since 2012: no swipe pivot, no engagement mechanics, no wider funnel. Casey on the roads not taken and the scoreboard that made saying no easy.
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We Built LFGdating 4,200 Miles Apart. Distance Was Never the Problem.
A teacher in Georgia, a Marine in Hawaii, one late-night phone call. What building LFG long-distance taught us about distance and connection.
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Trust Is the Whole Business Model
A member once thanked us because nobody tried to scam her. That email rearranged how I think about this job. Casey on why LFGdating never automated the front door.
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We Built LFGdating for the People Who Hate “Putting Themselves Out There”
“Put yourself out there” assumes the loud-room version of you is the best one. Casey on building a dating site for everyone whose best spec is quieter.