Category: From the Founders
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Put the Laptop Down: A Note From the Founders on the Holidays
We’ve answered member emails at family holidays and walked out of date nights to do it. Our holiday note to you: put the screen down and be at the table.
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The Best Gift We Get Is a Cancel Email
When a paying member cancels because they met someone, it’s the best email we get all year. A founders’ note on attention, gifts, and why we built it that way.
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The Scariest Thing We Ever Did Was Hit Launch
Our first member signed up while Casey was on an elliptical, a blizzard closed school, and a phone call from Hawaii started it all. The spooky-season version.
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It Started With a Teammate
Before LFGdating was a company, it was two high school basketball teammates and one phone call from Hawaii. Casey on the friendship that built the site.
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Nobody Gets Ghosted by Us
Casey on the 24-hour reply guarantee, the founders’ personal inboxes, human profile review, and why ‘you always get an answer’ is a product decision, not a nicety.
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We Built a Dating Site That Wants You to Leave
The best email we get is a cancellation from someone who met their person here. Casey on why a subscription business and an attention business build different products, and every engagement trick we turned down.
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Version 4 Was Our New Game+
We rebuilt the LFGdating app from the ground up this year with thirteen years of scars intact. Casey on why starting over is not starting from zero, and what that means if you’re dating again.
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The Hobby I Used to Apologize For
For about ten years Casey had a sentence rehearsed for admitting he played video games. Here is what pre-apologizing for your own hobby costs you, and the thing the research changed his mind about.
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“Cuffing Season” Is a Cynical Name for Something I Actually Believe In
The word “cuffing” is a joke that lets everybody off the hook for wanting company. Casey on the blizzard, the first member who ever signed up, and the bottom line that isn’t financial.
